Perasan tak, butik-butik fesyen yg conquer shopping complex yg mahal-mahal nih; e.g. The Garden, Bukit Bintang & KLCC. And tahukah anda walaupun nmpk je mcm sunyi, butik-butik fesyen ni masih boleh cover sewa yg sgt mahal tu (sure 5-digit sebulan) dgn sales yg mereka dpt.
They can do this sbb margin untung yg sgt-sgt besar. Kalau kos utk buat handbag maybe $200-$300 je tapi die boley jual $1-2k wo. Yg peliknya, kenapa org sanggup byr lebih sedangkan byk je lg alternative lain yg murah?
Brand
Owh yeah, brand sgt2 important. Seringkali org relate brand dgn quality & prestige. For quality boley la come with some kira-kira (compare kalau beli brg made in china brapa pulak kena abes duit lg) but for prestige, sense of satisfaction yg cuba dijual di sini; not the product. Kalau you can ‘feel the difference’ of pakai handbag Zarra, Bonia & yg kat Chow Kit tuh then u know what I mean (cos I dunno!)
Brand ni pulak tak la semestinya mahal. Sometime attitude melayan customer pn bley jd brand jugak. As long as you can make you customer happy, they’ll keep “your brand” in mind. Nk lagi best, tell them apa brand yg u cuba nak impress can drg (samting like tagline); e.g. ‘on-time delivery’ etc. sbb tak semua customer bijak enough utk pikirkan utk u, so why not u je tlg pikirkan utk drg.
Product Knowledge
You can sense the difference la sales girl yg dok dlm kedai-kedai fesyen ni dgn sales girl yg maybe jual pencuci muka kat kedai-hyper dalam pekan-pekan kampung. Kalau yg pro sikit tu, they can tell you story bagaimana la designer tu boley dpt ilham untuk buat fesyen baju tu on top of apa-apa yg berkaitan dgn the product itself. The whole idea is, utk customer appreciate betapa susahnya la nak buat produk tuh.
Tp, nk dpt pekerja sales camni bukan senang la. Kalau ada pun it comes with huge price tag jugak. Abiy alwiz said “if you pay peanuts, you get monkey”, huhu. Tp if your product ada byk profit margin, why not? Dan dalam dunia online ni, it’s a good strategy utk peniaga tell story behind the produk atau perniagaan tu sendri melalui blog. Make your customer ‘feel’ they r part of the whole process.
Marketing Tactics
Masa tgh survey washing machine, kitorg tnya one of the sales agent tu pe pendapat dia about Samsung. Sbbnya, mana-mana kitorg pergi, sure dpt brochure Samsung yg latest psl peti ais + washing machine drg tu. And die punye feature sounds cool. Then org sales tu ckp Samsung ni marketing + design je mcm power, tp brg tak tahan lama & cpt rosak.
Then dia tunjuk LCD LED tV baru Samsung yg dh ade white dots, padahal tak sampai sebulan je pn brg tu kuar utk display. Ktorg terus ingt kat handphone Samsung yg penah bli dlu sbb kunun2 taknak dh pakai Nokia. Tak sampai 6 bulan hp tu dh wt pasal. Hantar repair, warranty plak tak cover. Mmg la menyampah. Terus carik Nokia golok, haha…
Marketing can make huge difference. Barang buruk bleh nampak bagus and barang bagus pulak bleh nampak scam bila dh tgk iklan best from barang yg tak bagus, seriously! And you never saw model laki dok kedai kopi PakTam untuk iklan fesyen2 baju for obvious reason. I think it all depends on mcm mana you nak position your produk.
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{ 15 comments… read them below or add one }
takut nak masuk designer butik kat shopping complex setakat kat butik kat dataran sunway ni boleh gagahkan lagi ngan syarat memang nak membeli ler..
Hanz´s last blog ..TheHoneybunch 2010 Giveaway #1 : Best Birthday Ever!
betul la.. bila baca ni, saya terus teringat kedai2 di Gardens tu.. kami lalu je depan kedai.. x mampu nak masuk! ahahah
tapi tu la, terkejut juga, boleh balik modal ya.,..? hmm…. hebat tul margin keuntungan diorang..
Kalo tak balik modal dah lama kot derang tutup kedai Zu?
kadang2 kedai diorg ni loss making jugak.. tapi dia still sanggup bayar rental mahal2 and tak tutup kedai kat tempat tu for brand recognition. contohnya kat Rockerfeller Center, NY, byk je kedai kat situ making losses, but still parent company still absorb the losses and maintain their store there just for the sake of brand recognition. I’m sure places like Pavillion and Gardens pon mcm tu gak.. setinggi mana profit margin pon, in times of financial crisis, lagi la kurang org nak beli big ticket items tuh.. though i agree with what u said, i’m just sharing what i know..
saya juga tak brani mau masuk itu butik mewah2 maa..jelezz tgk mak2 arab keluar masuk KLCC tu bute2 jer..heheee…
ummi Hanie´s last blog ..Libur2 Medan,Indonesia : PART 2 (Final)
ohh..japp..sy penah masuk satu kedai je (dan beli brg) di KLCC tu..butik Xzezzz..hurm i think i silap eja ler tp sumthing lyke dat la bunyinye..mmg jual aksesori2 cantik2..simple2 jer tp mahalll..i rembat satu hair band ke ape,dibuat dr fabrik viscose,kecik je rm1* .. taknak meleleh air liur di kemudian hari le kunun2nye..:p
entah apalah yang membuatkan barangan di butik tu best sangat sebab bag coach yang i beli tupon bila belek2 kat dalam dia still “made in China”..huhuhuuu..mungkin perasaan kot..tapi kalau difikir2 tak semua orang tahu kita pakai original ke tak so wear it with confident!!
zaila´s last blog ..Cantik Tak Saya??
Ni yang geram nak belajar ilmu-ilmu marketing lagi nih… Marketing is an art…
Kalau quote kata-kata famous orang marketing
“Orang yang pandai marketing boleh jual peti ais dekat eskimo.”
ummu_abdullah´s last blog ..Bagaimana mengisi ciri-ciri rumahku syurgaku
That’s why all marketers are liars
yer ker samsung tak okay..? heheh.. i pakai washing machine dia dah nak masuk 5 tahun, still ok lagi yang ..:) i pun cam tak sangka gak, bagus gak samsung ni …kira 1st time lah dengar samsung tak bagus ..:)
even my LCD tv pun pakai samsung ..so far ok lah gak .. belum ada wite dots tuh lagik.. hehehe… hmm..peti ais pun i guna samsung, pun dah nak masuk 5 gak, still bagus..:) semua nih time baru2 kawin .. ehhehe.. agaknya tgk nasib gak kot ..:) – baru perasan umah aku banyak brand samsung ..wkakaka…
Watie´s last blog ..Q Dpt Kontrak Jadi Model Terbaru DBKL!
Entahla. Nasib je kot I n org tu dpt defect. 1 dlm 1 billion! Haha.
Actually, mcm minat samsung LCD led tu. Nipis bangat deh.
tapi kan mostly SA kat butik2 ni sombong skit..tgk gaya kita mcm tkmo beli..hhmmpphhhh tak layan nye kita..
been there and treated that way..malas nak layan kalu SA lagu tuh. judgmental tak bertempat
aidie´s last blog ..Hot weather
Please beware of what you’ve write. It’s not good to condemn others.
Do u consider -ve review in sites like amazon or cnet as condemn too? U mean kalau nk review everyhing should be rosy issit?
Saya tak pernah peduli pasal brand kalau beli barang-barang biasa, macam kasut, handbag, baju, etc. Pada saya, daripada beli barang branded harga RM600 yang tahan 2 tahun, baik la saya beli barang yang tak branded berharga RM20 tapi tukar-tukar tiap bulan. RM20 X 24 bulan, baru RM480. Plus tiap-tiap bulan boleh pakai barang baru. Hihihi…
Tapi kalau bab electrical appliances, saya memang akan cari yang branded punya. Sebab bukan senang untuk mereka bina jenama, kena ada QC peringkat antarabangsa, invention yang dipatenkan, research done, service after jualan, etc.
Asiah Abd Jalil´s last blog ..Haid