Perasan tak, butik-butik fesyen yg conquer shopping complex yg mahal-mahal nih; e.g. The Garden, Bukit Bintang & KLCC. And tahukah anda walaupun nmpk je mcm sunyi, butik-butik fesyen ni masih boleh cover sewa yg sgt mahal tu (sure 5-digit sebulan) dgn sales yg mereka dpt.
They can do this sbb margin untung yg sgt-sgt besar. Kalau kos utk buat handbag maybe $200-$300 je tapi die boley jual $1-2k wo. Yg peliknya, kenapa org sanggup byr lebih sedangkan byk je lg alternative lain yg murah?
Brand
Owh yeah, brand sgt2 important. Seringkali org relate brand dgn quality & prestige. For quality boley la come with some kira-kira (compare kalau beli brg made in china brapa pulak kena abes duit lg) but for prestige, sense of satisfaction yg cuba dijual di sini; not the product. Kalau you can ‘feel the difference’ of pakai handbag Zarra, Bonia & yg kat Chow Kit tuh then u know what I mean (cos I dunno!)
Brand ni pulak tak la semestinya mahal. Sometime attitude melayan customer pn bley jd brand jugak. As long as you can make you customer happy, they’ll keep “your brand” in mind. Nk lagi best, tell them apa brand yg u cuba nak impress can drg (samting like tagline); e.g. ‘on-time delivery’ etc. sbb tak semua customer bijak enough utk pikirkan utk u, so why not u je tlg pikirkan utk drg.
Product Knowledge
You can sense the difference la sales girl yg dok dlm kedai-kedai fesyen ni dgn sales girl yg maybe jual pencuci muka kat kedai-hyper dalam pekan-pekan kampung. Kalau yg pro sikit tu, they can tell you story bagaimana la designer tu boley dpt ilham untuk buat fesyen baju tu on top of apa-apa yg berkaitan dgn the product itself. The whole idea is, utk customer appreciate betapa susahnya la nak buat produk tuh.
Tp, nk dpt pekerja sales camni bukan senang la. Kalau ada pun it comes with huge price tag jugak. Abiy alwiz said “if you pay peanuts, you get monkey”, huhu. Tp if your product ada byk profit margin, why not? Dan dalam dunia online ni, it’s a good strategy utk peniaga tell story behind the produk atau perniagaan tu sendri melalui blog. Make your customer ‘feel’ they r part of the whole process.
Marketing Tactics
Masa tgh survey washing machine, kitorg tnya one of the sales agent tu pe pendapat dia about Samsung. Sbbnya, mana-mana kitorg pergi, sure dpt brochure Samsung yg latest psl peti ais + washing machine drg tu. And die punye feature sounds cool. Then org sales tu ckp Samsung ni marketing + design je mcm power, tp brg tak tahan lama & cpt rosak.
Then dia tunjuk LCD LED tV baru Samsung yg dh ade white dots, padahal tak sampai sebulan je pn brg tu kuar utk display. Ktorg terus ingt kat handphone Samsung yg penah bli dlu sbb kunun2 taknak dh pakai Nokia. Tak sampai 6 bulan hp tu dh wt pasal. Hantar repair, warranty plak tak cover. Mmg la menyampah. Terus carik Nokia golok, haha…
Marketing can make huge difference. Barang buruk bleh nampak bagus and barang bagus pulak bleh nampak scam bila dh tgk iklan best from barang yg tak bagus, seriously! And you never saw model laki dok kedai kopi PakTam untuk iklan fesyen2 baju for obvious reason. I think it all depends on mcm mana you nak position your produk.
Leave a Reply