Just like other advertising companies, Google Adsense also acts as the middle man between publishers and advertisers. For those who are not familiar with the term, publisher is ‘the blogger’ and advertiser is the one who get Google Adsense to promote their websites. In layman term, this advertisers will pay Google Adsense some amount for each click or impression they get, and some of it are incentives given to the publisher (blogger), whose blog is hit and the ads is clicked by the visitors.
It is like this;
Advertiser –(pay)–> ads company –(pay)–> blogger
But, the advertiser will be charged on each click generated, so it is backcharged.
Now get the answer why can’t you click on ads in your own blogs? Yes… Because the advertiser has to bear the cost of the fraud click. But with Google Adsense, you’ll be banned 😉
(gosh I hate it when I blog via iPhone it’ll erase my unsaved work 🙁 I’ve wrote several other paragraph but now they’re gone. Should continue later!)
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